Case Study: a leading dermatology company boosts organic visibility with Shalion

Leading Dermatology Company - Customer Case Study

The customer, a leading dermatology company, was facing a challenge with its sunscreen products having incomplete titles and descriptions on a retailer's online store. This lack of content accuracy was severely limiting the products' organic visibility. The company partnered with Shalion to address this issue using its platform for monitoring and identifying products needing updates.

Shalion's solution involved closely monitoring the retailer site and working to correct the product titles. This effort increased the presence of complete titles from an average score of 71.5% in July to 97% by the following March. The improved content boosted the company's organic search share to 26% by August and resulted in a 152% increase in sales versus the previous June.