Case Study: a European beauty brand improves product visibility and sales with Shalion

European Beauty Brand - Customer Case Study

The customer, a European beauty brand, faced a challenge managing its dynamic portfolio of SKUs, as many were not visible in reported data. This lack of visibility meant products were either not being tracked or had serious issues on the retailer's site, preventing customers from finding and purchasing them. The vendor, Shalion, was engaged to address this problem using its monitoring services.

Shalion implemented a solution by reviewing the reported data SKU-by-SKU and checking the retailer's PLP and PDP pages. They identified that retail viability issues were the root cause. The result was a correction of these pages on the retailer's site, which improved product visibility. This led to an increase in the brand's market share and sales, as customers could now find and buy the products. A senior eCom Marketing Manager confirmed that Shalion's platform is essential for monitoring both product availability and the quality of content.