Case Study: SELECT achieves a premium membership app and brand refresh with Shakuro

SELECT - Customer Case Study

Shakuro was hired by SELECT, a private membership community for travelers and socialites, to create a unified brand identity and redesign its mobile app and website. The challenge was to modernize the brand and its key digital touchpoints without alienating its large, established user base, particularly given the technical issues and outdated design of the existing application.

Shakuro developed a new luxury brand identity inspired by natural shapes and applied it to a redesigned iOS app featuring a true dark theme, custom map, and updated concierge feature. This solution was later extended to the Android platform and the website. The measurable result was a significant improvement in user satisfaction, with the app's App Store rating increasing dramatically from 3.8 to 4.8.

SELECT

Carlo Cisco

Founder & Chief Executive Officer