Case Study: Snorkel Launches a Fast, Accessible, On-Time Website with ShakaCode

Snorkel cuts customizer page weight by 89% with Shakacode

The customer, Snorkel, faced a critical challenge as they needed to launch a newly rebuilt website on the Odoo platform to match their polished microsite before the Bitcoin 2026 conference. With only ten days until their immovable deadline, their old site presented a severe brand mismatch and the new build suffered from performance and accessibility issues. The vendor, Shakacode, was brought in to ensure a successful launch without disrupting live commerce.

Shakacode implemented a rapid strategy to take over the existing codebase without restarting work. They used disciplined before-and-after measurements to optimize performance, cutting page weight for the customizer by 89% and achieving a 100% Lighthouse accessibility score. Most critically, Shakacode delivered the site on time and on budget with zero checkout regressions, ensuring a seamless experience for conference traffic.

Snorkel