Case Study: Emerald Coast by Owner achieves 100% Good Core Web Vitals with Shakacode

Emerald Coast by Owner reaches 100% Good Core Web Vitals with Shakacode

Emerald Coast by Owner, a vacation rental company, faced significant challenges with their iVacationOnline portfolio sites. One site, DestinFlorida, was stranded on an end-of-life Heroku stack and could not deploy, while another, emeraldcoastbyowner.com, suffered from poor Google Core Web Vitals that threatened its desktop search rankings and revenue. They engaged Shakacode for help with performance optimization and rescuing their deploy path.

Shakacode executed a multi-version Ruby on Rails upgrade to unblock the stalled DestinFlorida site and moved both sites to Cloudflare for CDN caching. They then optimized the front-end against Google Search Console data, fixing layout shifts and image transformations. As a result, Emerald Coast by Owner achieved 100% Good Core Web Vitals across 3,285 URLs, with zero poor ratings, restoring over 60,000 SEO keywords to play and setting the foundation for increased traffic and bookings.

Emerald Coast by Owner