Case Study: Blue Moon Digital improves revenue forecasting with Shakacode

Blue Moon Digital boosts revenue and reduces risk with Shakacode

Blue Moon Digital (BMDI) needed a partner to help develop its Revenue Equation App on the Domo platform. The challenge was a lack of in-house frontend resources to build a sophisticated tool that provides real-time insights into digital marketing performance using Rails and React.js. Shakacode was brought in to provide the necessary development expertise.

Shakacode used its experience with Ruby, React, and react_on_rails to build the application, including a weighted pacing feature to help users meet revenue targets. The solution enabled clients to quickly identify underperforming campaigns and optimize spend, which translated to increased profits. Shakacode delivered a platform-independent app that BMDI's clients loved, with many stating it was life-changing.

Blue Moon Digital