Case Study: NXI Gestatio Lab Design boosts visibility for POINT D’ORIGINE with SH1FT PPC

NXI Gestatio Lab Design - Customer Case Study

NXI Gestatio Lab Design partnered with SH1FT to promote POINT D’ORIGINE, an interactive sound installation at the Château de Chambord in France. The challenge was to build awareness for the complex art project, reach a wide European audience, increase on-site visits, and strengthen the brand image of the installation.

SH1FT ran a 7-month PPC and social advertising campaign to maximize visibility and help audiences understand the project’s different layers. The campaign delivered 46,473 in advertising reach, 55,620 impressions, 19,406 video views, 159 event responses, and a 32% engagement rate, supporting both online exposure and physical attendance.

NXI Gestatio Lab Design