SH1FT
4 Case Studies
A SH1FT Case Study
MozArt, an arts and crafts brand based in Montreal, entered a new market with no prior social media advertising experience and needed to generate strong ROI while reaching a creative audience. SH1FT was brought in to help them navigate Facebook advertising and find the right audience for their products.
SH1FT launched and tested video ad campaigns, then scaled the best-performing creative and audiences through ongoing optimization. The approach delivered a 3.22X ROI, $60,000 in revenue, and 6,000,000 impressions in the first seven months, with the top video ad driving the strongest sales through a special discount offer.