SH1FT
4 Case Studies
A SH1FT Case Study
Halo Headband, a revolutionary patented headband designed to keep sweat out of athletes’ eyes, needed help building awareness in Canada where the brand was not yet well known. SH1FT was brought in to support growth through social media and Facebook advertising.
SH1FT focused on community building by sparking sports debates and questions on Halo’s Facebook Page, while also adding links to buy in each post and running contests. This approach drove thousands of likes and link clicks on many posts, helping double sales and increase engagement by 20x.