Case Study: STG Logistics achieves a user-friendly, world-class website with SFA Marketing

STG Logistics redesigns its website for 32 warehouses and 66 partner CFS facilities with SFA Marketing

STG Logistics, a provider of integrated logistics solutions, faced a challenge with its sprawling and static website. The site lacked a workable user interface, benefits-driven copy, and a unifying graphic theme, making it difficult for users to navigate. SFA Marketing was engaged to address these UX and design shortcomings.

SFA Marketing completely overhauled the website by imbuing it with a sense of movement, implementing a new graphic theme that emphasized the scope of operations, and redesigning the navigation for clarity. All copy was rewritten and the location menu and customer web portal entrance were given major upgrades. The solution provided by SFA Marketing resulted in a user-friendly, world-class website that better represents STG Logistics's premier market position.

STG Logistics