Case Study: Rogers Corporation improves marketing materials and event support with SFA Marketing

Rogers Corporation boosts B2B marketing output across 185 years of expertise with SFA Marketing

Rogers Corporation, a company with over 185 years of materials science expertise, faced the challenge of producing a wide range of technically complex marketing and promotional materials to meet their demanding requirements across multiple industries. They partnered with the vendor SFA Marketing for support with their marketing material design and digital marketing services.

SFA Marketing implemented a solution that included creating animations, videos, brochures, and comprehensive support for an annual user conference with materials like wayfinding and agendas. The results provided Rogers with impactful marketing assets that adhered to their brand guidelines. Susan Reed, Marketing Communications Manager at Rogers, stated that SFA is "innovative, responsive, and fantastically talented," highlighting the successful partnership.

Rogers Corporation