Case Study: Nihon Kohden improves brand execution and website UX with SFA Marketing

Nihon Kohden rebuilds website across 100+ pages with SFA Marketing

Nihon Kohden, a world-renowned leader in medical technology manufacturing, faced a challenge in tactically executing its new brand vision after another agency failed to deliver. They turned to vendor SFA Marketing for assistance, initially engaging them to launch a new service called EnSurance, which involved naming, branding, and brochure writing.

SFA Marketing implemented a comprehensive solution by creating a wide range of templated marketing materials and designing the new Nihon Kohden website's architecture, including templates for over 100 pages. The results included an optimized user experience and the successful execution of the brand across brochures, data sheets, social media, and presentations, solidifying SFA Marketing's role as a key partner.

Nihon Kohden