Case Study: Iroquois Gas Transmission System improves UX and interactive mapping with SFA Marketing

Iroquois Gas Transmission System modernizes its 416-mile pipeline website with SFA Marketing

Iroquois Gas Transmission System, an operator of a major interstate natural gas pipeline, faced a challenge with its outdated corporate website. The site failed to reflect the company's current capabilities and made it difficult for customers to navigate to the specific help they needed. To address this, Iroquois engaged SFA Marketing for a comprehensive website redesign with a focus on improved user experience and usability.

SFA Marketing completely redesigned and rewrote the website, implementing a responsive design. A key element of their solution was rebuilding the critical interactive map using the Google Maps JavaScript API. SFA Marketing ensured the new map was seamless across all devices and incorporated familiar Google Maps features alongside new functionality. This project by SFA Marketing provided Iroquois with a modern, user-friendly website that better serves its diverse customer base.

Iroquois Gas Transmission System