Case Study: Invisible Sentinel boosts organic visibility and lead generation with SFA Marketing

Invisible Sentinel boosts Google search visibility by 135% with SFA Marketing

Invisible Sentinel, a provider of molecular biology-based diagnostic technology, required a branding and digital marketing strategy to effectively communicate its complex scientific solutions to a broader, non-specialist audience. They partnered with the vendor SFA Marketing for services including digital strategy, research, website redesign, and marketing automation to better target customers in specific industries like food and beverage.

SFA Marketing implemented a comprehensive solution that began with in-depth research to define the company's story, leading to a site rebrand and redesign. The vendor utilized HubSpot for marketing automation, launching geo-targeted email campaigns and optimizing the site for SEO. This strategy yielded significant measurable results: search visibility on Google increased by over 135% within months, driving a major increase in users, new users, and sessions from organic search. SFA successfully translated Invisible Sentinel's innovative technology into clear, accessible language and graphics for the masses.

Invisible Sentinel