Case Study: CooperSurgical advances women’s health care with SFA Marketing

CooperSurgical launches top-selling brands with SFA Marketing

The customer, CooperSurgical, needed a brand platform that would convey its leadership position in women's health care without diminishing the power of its individual, well-regarded product brands. To meet this challenge, they engaged the vendor, SFA Marketing, for services including rebranding, messaging, and website design.

SFA Marketing implemented a comprehensive rebranding solution for CooperSurgical, which involved updating the corporate profile, catalogs, and multimedia. The vendor also helped to launch and re-launch some of the top-selling products in the company's history, successfully refreshing the corporate identity while maintaining the strength of its individual brands.

CooperSurgical

Randy Nagel

Director of Marketing Communications