SFA Marketing
12 Case Studies
A SFA Marketing Case Study
Azimuth Technology, a contract manufacturer for the firearms and defense industries, faced the challenge of a marketing presence that failed to reflect their high-tech manufacturing capabilities and investments. Their existing web presence, brochure, and trade show exhibit needed a significant upgrade to convey their precision and quality. To address this, they partnered with SFA Marketing for rebranding, strategic messaging, and website design.
SFA Marketing conducted market research and executive interviews to strategically rebrand Azimuth Technology. The vendor designed, wrote, and coded a new responsive website, and also produced a new capabilities brochure and trade show exhibit, all completed under tight deadlines. The new website successfully launched in time for a major trade event and was praised by Azimuth's ownership as first-class and professional. The results included page visits and time on page that were twice the industry standard.