Case Study: APS Technologies improves global brand communication with SFA Marketing

APS Technologies significantly increased trade show traffic with SFA Marketing

APS Technologies, a New England-based developer of highly engineered drilling technologies, faced the challenge of communicating its broad business proposition and global thought leadership to a C-suite audience, beyond its core technical purchasers. To address this, they partnered with vendor SFA Marketing for a corporate video production and other marketing services.

SFA Marketing developed a comprehensive corporate video shot on location, utilizing creative editing and motion graphics to succinctly showcase APS's vision and strengths. The solution also included a website redesign with 3D animation and simplified navigation, a company rebrand, and the development of various marketing materials. This integrated approach significantly increased APS's trade show traffic and enhanced its overall market communication.

APS Technologies