Case Study: Melt Cosmetics achieves 30% increase in average order value with Sezzle

Melt Cosmetics - Customer Case Study

Melt Cosmetics faced high cart abandonment, with 55% of shoppers leaving because the total purchase cost was too high. To address this, Melt Cosmetics partnered with Sezzle and adopted Sezzle’s pay-over-time solution that lets buyers split purchases into four payments with no extra cost.

Sezzle implemented its four-installment, no-fee payment option at checkout, giving customers a lower up-front cost and more flexible payment choices. As a result of using Sezzle, Melt Cosmetics saw a measurable impact: average order value increased by 30%.

Melt Cosmetics