Case Study: Phenomen Penetrates the Ticketing Market with Seyna

How to penetrate the ticketing market

Phenomen, a fast-growing broker specialized in event and media insurance, wanted to enter the ticketing market quickly with an offer that would stand out. Working with Seyna, it sought a solution that would combine modularity, fast claims compensation, and transparency while still allowing Phenomen to operate independently across D2C and B2B2C channels.

Seyna helped Phenomen launch Ticketmate, a branded ticketing insurance offer built via API integration for rapid compensation and designed with flexible distribution options. The solution enabled automatic compensation without proof of purchase for baskets of up to 8 orders, helping Phenomen win major partners such as Ticketac, See Tickets, and France Billets. With strong market traction and growing data history, Seyna and Phenomen continue to evolve the product, including the launch of an anti-COVID guarantee.

Phenomen