Case Study: PartyLite creates 3 months of social content in 3 days with Seventy7

PartyLite creates 3 months of social content in 3 days with seventy7

PartyLite, a home fragrance company, tasked vendor seventy7 with creating a bank of social media content for its seasonal product launches. The challenge was to produce three months' worth of still image and video content for use across multiple social platforms.

seventy7 executed a three-day photoshoot across two locations to capture over 70 products. The team created and edited engaging content, which was then scheduled for the client's social media over the following quarter. The results included over 12.9K likes, 2.8M profile impressions, and 155K content impressions, leading to increased follower count, engagement, and retention.

PartyLite