Case Study: PartyLite elevates product value and engagement with Seventy7's After Dark campaign

PartyLite boosts multi-channel campaign engagement with seventy7 across multiple seasons

PartyLite, a long-standing candle-making company, faced the challenge of shifting its customer purchasing behavior from being offer-driven to product value-driven for its new luxury fragrance collection. They engaged the vendor seventy7 to create a multi-channel campaign using videography and digital marketing to generate anticipation and excitement around the launch.

seventy7 developed a multi-channel strategy that allocated the majority of the budget to high-impact video production to maximize engagement and perceived value. The campaign successfully shifted customer focus to product value, achieved broad reach and high engagement levels, and was adaptable enough to span multiple seasons while retaining its distinctive style.

PartyLite