Case Study: New Balance achieves high-quality ecommerce photography at speed with Seventy7

New Balance delivers high-volume ecommerce photography with seventy7 in an extremely tight turnaround

New Balance, a global brand, faced an urgent challenge when its in-house team could not handle the high-volume demands of a seasonal ecommerce product shoot. They needed a trusted partner, seventy7, to manage the workload while meeting strict technical specifications and providing expert post-production services.

seventy7 established a secure system for handling confidential products and executed photography that adhered to New Balance's global guidelines. Their solution seamlessly integrated with the client's processes, delivering high-quality images with remarkable speed. This successful collaboration resulted in an expanded, ongoing partnership between seventy7 and multiple departments at New Balance.

New Balance