Case Study: LK Bennett achieves an elevated summer fashion shoot with virtual production from Seventy7

LK Bennett creates an elevated summer fashion shoot with seventy7 on a smaller budget

The fashion brand LK Bennett approached vendor seventy7 with the challenge of producing an elevated summer fashion shoot for ecommerce and online channels. They needed to achieve the high-end look and feel of an on-location shoot while working within the constraints of a studio setting, all while upholding their luxurious brand aesthetic.

seventy7 implemented a virtual production solution, combining real sets and models with a digitally projected CGI background of a turquoise sea view. This innovative approach allowed them to seamlessly blend the physical and digital elements through matched lighting. The result was a highly creative and flexible shoot that achieved the desired location effect on a much smaller budget for LK Bennett.

LK Bennett