Case Study: Dawsons Music & Sound elevates its education catalogue and brand positioning with seventy7

Dawsons Music & Sound expands education reach with seventy7

Dawsons Music & Sound, a long-established music equipment provider, faced the challenge of elevating their educational catalogue, which served as their primary communication channel for reaching schools and colleges. They needed to introduce new features into the catalogue while ensuring it was aligned with their online and social channels. They approached their long-term vendor, seventy7, for a creative solution.

seventy7 strategically enhanced the catalogue by introducing a new pricing structure, a multibuy offer, and a "talk to an expert" feature to position Dawsons as experts. They also added a "sensory" section to help expand into new customer segments like Children's Hospitals. The result was a disruptive catalogue that became the first point of contact in a superior customer experience, successfully elevating Dawsons' brand positioning and enhancing their online presence.

Dawsons Music & Sound