Case Study: Belstaff achieves immersive Iceland-inspired virtual production with Seventy7

BelStaff creates 21 virtual locations with seventy7

Belstaff, a renowned fashion retailer specializing in outdoor clothing, approached vendor Seventy7 with the challenge of executing a multi-environment location shoot while avoiding the typical logistical, weather, and budgetary constraints of such a production.

Seventy7 implemented a solution blending virtual production techniques, practical set builds, and projection to create an immersive, photorealistic environment. This approach resulted in 21 distinct virtual locations, providing unmatched creative freedom and a cohesive visual narrative. The final imagery seamlessly merged the real and virtual worlds, successfully fulfilling Belstaff's visionary brief.

BelStaff