Case Study: Ann Summers elevates inclusive ecommerce photography with Seventy7

Ann Summers elevates inclusive ecommerce photography with seventy7

Ann Summers, an iconic British brand, sought to elevate their image and showcase the beauty of diversity in their Intimates collection. Their challenge was to develop a creative campaign and produce high-quality ecommerce photography that would align with their commitment to accessibility and inclusivity. They partnered with the vendor seventy7 for photography and creative shoot production.

seventy7 implemented a comprehensive creative solution focused on showcasing diversity by featuring models with a variety of body types. Their approach used thoughtful styling and photography to capture natural beauty without airbrushing. The resulting campaign imagery enhanced Ann Summers' brand image, empowered diversity, and successfully communicated their values through a multichannel approach that drove customer engagement and social media interactions.

Ann Summers