Case Study: Aikens Lake boosts website visits and leads with SevenAtoms

With our help, Aikens Lake achieved a 243% increase in website visitors and a 1,100% increase in leads

Aikens Lake, a luxury resort in Manitoba, needed to attract new guests and more B2B corporate retreat bookings to fill its summer season well in advance. Its existing website and prior PPC efforts were not delivering strong ROI, and it struggled to reach its specific online audience. SevenAtoms provided Google Ads management, landing page design, and inbound marketing support to address these challenges.

SevenAtoms built a targeted inbound strategy around Aikens Lake’s key personas, then revamped PPC campaigns with long-tail keywords, mobile-optimized landing pages, retargeting, SEO-friendly content, and LinkedIn marketing. The results were significant: website visits increased 243%, lead generation rose 1,100%, and cost per lead dropped 95%, helping Aikens Lake secure bookings earlier and generate new corporate retreat leads.

Aikens Lake