Case Study: Snook & Aderton achieves 336% more conversions with SevenAtoms' Google Ads optimization

Snook & Aderton boosts HVAC leads 336% with SevenAtoms

SevenAtoms partnered with Snook & Aderton, a long-standing US distributor of HVAC parts and equipment, to address their Google Ads challenges. The client was struggling with a high cost per conversion and low conversion rates despite increased click volume, needing to improve lead volume, cost efficiency, and traffic quality.

The solution from SevenAtoms involved a comprehensive Google Ads strategy, including account restructuring, customized landing pages, and the launch of segmented Performance Max campaigns. Through continuous optimization and A/B testing, SevenAtoms achieved a 336% increase in conversions, a 66% decrease in cost per conversion, and a remarkable 2,760% improvement in conversion rate for Snook & Aderton.

Snook & Aderton