Case Study: Model N boosts leads and cuts acquisition costs with SevenAtoms Google and LinkedIn Ads management

Model N increases leads 453% with SevenAtoms

SevenAtoms partnered with Model N, a provider of revenue management solutions, to address their paid advertising challenges. The client was generating leads through PPC campaigns but struggling with a high cost per acquisition due to low keyword quality scores, which was hampering performance and increasing expenses.

To solve this, SevenAtoms implemented a comprehensive strategy involving Google Ads and LinkedIn Ads management. They revamped campaigns with competitive long-tail keywords and created custom, mobile-optimized landing pages. As a result, SevenAtoms helped Model N achieve a 453% increase in lead generation alongside an 86% decrease in cost per lead and a 63% reduction in cost per click.

Model N