Case Study: Lubbock Light Park achieves 1,486% ROAS with SevenAtoms Meta Campaigns

Lubbock Light Park drives nearly $160,000 in 6 weeks with SevenAtoms

The vendor SevenAtoms was hired by Lubbock Light Park, a seasonal drive-through Christmas light attraction, to launch its first-year promotion. The challenge was the complete lack of existing marketing assets, a very limited budget, and an extremely short six-week operational window to build awareness and drive ticket sales from the ground up.

SevenAtoms executed tailored Meta campaigns with geo-targeting, created engaging video ads and a high-converting landing page, and utilized Advantage+ placements. The results included over 1.7 million impressions and more than 1,200 direct purchases. With an ad spend under $11,000 generating over $160,000 in revenue, SevenAtoms delivered a 1,486% return on ad spend for the client.

Lubbock Light Park