Case Study: Incapsula achieves 1,012% more customers won with SevenAtoms PPC marketing

Incapsula boosts revenue by $2.9M with SevenAtoms

SevenAtoms was enlisted by Imperva Incapsula, a cloud-based website security and performance service, to address significant challenges with their paid marketing efforts. Despite running PPC campaigns for years, Incapsula was generating low-quality leads that rarely converted into sales opportunities, resulting in a negative ROI that nearly caused them to abandon Google Ads entirely.

The solution from SevenAtoms involved a comprehensive seven-step plan, including restructuring campaigns into granular Single Keyword Ad Groups, developing conversion-optimized landing pages with full Salesforce and Marketo integration, and expanding into localized and multi-channel campaigns like LinkedIn and Quora. Through constant A/B testing and optimization, SevenAtoms helped achieve dramatic results: a 585% increase in sales opportunities, a 1,012% increase in customers won, and an additional $2.9 million in revenue.

Incapsula