Case Study: Landpoint achieves 217% organic traffic growth and 290% more leads with SevenAtoms

how we helped Landpoint get a 217% increase in organic traffic and a 290% increase in leads

Landpoint, an award-winning firm of registered land surveyors, engineers, and environmental consultants, was struggling to generate new leads online. Most business came through offline sales and networking, while website traffic, brand awareness, social media presence, and an existing PPC effort were all underperforming. Landpoint wanted to better reach oil and gas companies and make its online presence reflect its technology-focused value proposition, so it turned to SevenAtoms for help.

SevenAtoms built and executed a detailed inbound marketing strategy that included buyer persona research, SEO overhaul, new website pages, blog content, press releases, PPC optimization, ebooks, LinkedIn marketing, and responsive landing pages with A/B testing. In the first six months, SevenAtoms helped Landpoint achieve a 98% increase in overall web traffic, a 217% increase in organic traffic, a 290% increase in leads, and a 630% increase in sales-qualified leads, with one new customer later generating over $500,000 in revenue.

Landpoint