Case Study: Revecent achieves 9x more leads and 290% higher conversions with SevenAtoms

How we boosted Revecent's leads by 9x using PPC and improved conversion rates by 290% Read more

Revecent, a sales recruiting company, was struggling with B2B PPC campaigns that delivered weak conversions, poor ROI, and high cost per lead. SevenAtoms identified issues including poor account structure, generic keywords, wasted ad spend, and a lack of targeted landing pages that were hurting lead quality.

SevenAtoms rebuilt the PPC program with a granular SKAG account structure, new negative and niche keywords, optimized landing pages, and ongoing A/B testing and bid management. The result was a major improvement for Revecent: cost per conversion dropped 78% from $183.13 to $39.85, conversion rate rose from 2.83% to 11.04%, conversions increased from 33 to 308, and lead-to-opportunity conversion improved 15%.

Revecent