SevenAtoms
22 Case Studies
A SevenAtoms Case Study
Filestack, a solution offering tools and APIs for uploading, transforming, and delivering files, wanted to make its digital marketing campaigns more efficient. Their challenge was to increase marketing qualified leads (MQLs) while significantly reducing the cost per lead. They partnered with the vendor SevenAtoms to address this.
SevenAtoms provided Google and Bing PPC campaign management, landing page design, and CRM integration. They overhauled the campaigns by focusing on specific, high-intent keywords and optimizing landing pages for conversions. As a result, Filestack saw a 120% increase in lead generation and an 80% reduction in cost per lead, along with a 55% increase in MQLs.