Case Study: Align Technologies boosts leads and lowers cost per lead with SevenAtoms PPC management

Align Technologies increases leads 106% with SevenAtoms

Align Technologies, a provider of construction operations solutions, hired SevenAtoms to manage its paid search program. The challenge was to significantly reduce the high cost per acquisition for its PPC campaigns on platforms like Google and Capterra while aiming to increase ad spend and achieve a stronger return on investment.

SevenAtoms overhauled the campaigns by focusing on high-intent long-tail keywords and developing custom, mobile-optimized landing pages. The solution also included proper conversion tracking setup and an enhanced presence on Capterra. As a result, SevenAtoms helped Align Technologies achieve a 106% increase in leads, a 55% increase in opportunities, and a 42% decrease in cost per lead.

Align Technologies