Case Study: Uber Carshare boosts bookings with Mixpanel and Seven Peaks Software

Uber Carshare boosts bookings from 50% to 79% with Seven Peaks Software

Uber Carshare faced a challenge in connecting the behavior of anonymous website visitors with users of their service, which prevented them from accurately measuring marketing ROI. As explained by their Growth Marketing Team Leader, they could not link marketing channels to user lifetime value. Seven Peaks Software utilized Mixpanel's product analytics to gain deeper insight into this disconnect, particularly within the registration process.

By implementing Mixpanel's touchpoint monitoring, Seven Peaks helped Uber Carshare modify the user journey to allow car reservations before a full registration was completed. This solution directly addressed the identified problem of user drop-off. The result was a significant and measurable boost in bookings, with the rate increasing from 50% to 79%.

Uber Carshare