Case Study: Starboard streamlines B2B ordering with Seven Peaks Software

Starboard streamlines B2B ordering with Seven Peaks Software

Starboard, a leading brand in stand-up paddleboarding and windsurfing, faced the challenge of digitizing the ordering process for its distributors and dealers while reducing the complexity of manual back office operations. To address this, they partnered with Seven Peaks Software for a product discovery project aimed at developing a B2B e-commerce solution.

Seven Peaks built a custom B2B web-shop in the cloud, allowing distributors to browse products and checkout orders using a familiar retail journey. The solution integrated with a headless Product Information Management (PIM) system to create a single source of truth for product data. The successful collaboration led to an expanded partnership, with Seven Peaks now also working to extend the technology stack into B2C services for Starboard.

Starboard