Case Study: Ricult advances farmer financial inclusion with Seven Peaks Software

Ricult improves digital experience across 3 countries with Seven Peaks Software

Ricult, an agritech startup, sought to improve financial inclusion for farmers across Thailand, Vietnam, and Pakistan by enhancing its digital ecosystem. Their initial challenge was identifying which of their digital products would benefit most from a user experience overhaul. They partnered with Seven Peaks Software to employ a Design Thinking and Product Discovery process to pinpoint the key areas for improvement.

Seven Peaks conducted discovery workshops with all of Ricult's stakeholders, which revealed the highest potential impact was in the internally-facing Agent Application (RicultX), not the consumer app as first thought. Seven Peaks then redesigned the UX/UI for this application and other platform components, leading to an improved digital experience that better connected farmers, financial institutions, and mills. This data-driven solution facilitated greater access to loans for farmers and reduced risk for lenders.

Ricult