Case Study: Ricult enhances crop monitoring and yields with Seven Peaks Software

Ricult improves AgriTech app UX for 70% of users with Seven Peaks Software

Ricult, a provider of digital financial solutions for smallholder farmers, needed to migrate its AgriTech mobile application to a more modern and user-friendly design to better help agronomists and field agents monitor farms and increase crop yields. They partnered with Seven Peaks Software for a comprehensive product design and discovery service to address this challenge.

Seven Peaks Software conducted extensive UX research, including in-depth interviews and remote usability testing with users across Thailand, Pakistan, and Vietnam. Their solution identified issues affecting 70% of users and led to a redesigned app that was more intuitive and accessible, overcoming specific challenges like blocks in recording crop yield data. The result was a validated mobile application that effectively matched the needs of hundreds of field agents and their clients.

Ricult