Case Study: Prudential Life Assurance reduces application completion time by 75% with Seven Peaks Software

Prudential Life Assurance cuts application completion time by 75% with Seven Peaks Software

The customer, Prudential Life Assurance, a leading insurance company in Thailand, faced significant challenges with its outdated and cumbersome agent-facing sales tools. These tools made it difficult for agents to efficiently sell products, featuring time-consuming form-filling processes that lacked critical functionalities. Seven Peaks Software was engaged to address these issues with a focus on the EPOS and PRUExpress platforms.

Seven Peaks Software implemented a user-centric UX/UI redesign that streamlined workflows and integrated the key platforms. Their solution delivered a massive 75% reduction in form completion time, dropping it from 1-1.5 hours to just 20-30 minutes. Additional results included reduced application drop-offs, improved agent productivity, and faster sales cycles, ultimately enhancing the overall customer experience for Prudential's sales representatives.

Prudential Life Assurance