Case Study: Manulife achieves Thai market localization with Seven Peaks Software

Manulife localizes Thailand app and website in 8 months with Seven Peaks Software

Manulife, a global insurance leader, faced significant challenges in adapting its product to penetrate the Thai market. They needed to localize their offerings to align with the specific preferences and needs of Thai consumers. To address this, Manulife partnered with the vendor Seven Peaks for comprehensive market research, product discovery, and UX design services.

Seven Peaks implemented a solution that included in-depth market research, competitive analysis, and end-to-end user journey mapping. Through workshops, prototyping, and usability testing, they refined the Manulife app and website to resonate with the local audience. The result was a successfully localized product, enabling Manulife's strategic market entry into Thailand and marking a significant milestone in their global expansion.

Manulife