Case Study: J.P. Morgan improves trading usability with Seven Peaks Software

J.P. Morgan improves DW trading usability for 5 user groups with Seven Peaks Software

The customer, J.P. Morgan, faced a challenge with their derivative warrant trading platform, which was cluttered and difficult to navigate. This poor user experience caused users to struggle with completing tasks and risked them leaving for competitors. To address this, they partnered with vendor Seven Peaks Software for a comprehensive UX/UI and platform design revamp.

Seven Peaks Software implemented a solution by conducting research and usability testing with prototypes on traders of all skill levels. This process allowed them to define key usability metrics, streamline user flows, and declutter the application. The result was a first-class website that made advanced trading instruments accessible to a wider range of users, significantly increasing the platform's reach to encompass retail traders.

J.P. Morgan