Case Study: Truliant Federal Credit Union boosts awareness of mobile banking with Seven Ages Design’s Tru2Go commercial production

Truliant Federal Credit Union boosts mobile banking awareness with Seven Ages Design’s 30-second Tru2Go commercial

Truliant Federal Credit Union approached Seven Ages Design with a request to create a 30-second commercial to showcase the features and convenience of their Tru2Go mobile and online banking tools. Their challenge was to raise awareness of these new capabilities and demonstrate how members could manage their finances remotely, with the final product needing to perform across multiple channels like broadcast, web, and social platforms.

Seven Ages Design managed the entire production process, developing a live-action video filmed in a home setting that featured an actor using the app, supported by voiceover and on-screen graphics. The solution included custom music and sound design, with deliverables optimized for multi-platform use. The resulting commercial received strong client feedback and achieved high viewership and engagement, successfully contributing to increased awareness of Truliant’s mobile banking initiatives.

Truliant Federal Credit Union