Case Study: Truvani achieves retail expansion to 4,000+ stores with Settle

Truvani expands to 4,000 stores in 1 year with Settle

Truvani, a health and food products company co-founded by Derek Halpern, Devin Duncan, and Vani Hari, faced a significant working capital gap when expanding into retail. This nine-month gap between production and product sale threatened their ability to scale quickly and add new SKUs. They needed capital to fund inventory for this growth but wanted to avoid raising equity to maintain control over their company's vision. They turned to Settle for a solution using Settle Working Capital.

By implementing Settle's financing, Truvani was able to secure the capital needed to support their explosive growth. The solution from Settle provided competitive terms and was easy to use, allowing Truvani to expand its retail footprint from a few hundred stores to over 4,000 stores, including major retailers like Whole Foods and Vitamin Shoppe. Additionally, they grew their product line from two to ten SKUs, all while maintaining complete control over their company without outside investor influence.

Truvani