Case Study: SentryOne boosts sales productivity and deal progress with SetSail

SentryOne shifts sales into next gear with SetSail

SentryOne, a provider of database performance monitoring and DataOps solutions, faced significant challenges in managing and motivating its sales team after the shift to remote work during the global pandemic. Their leadership needed a new way to educate the team, improve follow-up, and better engage with customers to drive productivity. To address this, they turned to the vendor SetSail for its solution.

SetSail was integrated with Salesforce and Microsoft Outlook in under two weeks. The platform created an automated, activity-driven program that rewarded sales reps for key buying signals, fostering a competitive environment and providing transparency into the activities of top performers. This solution from SetSail led to measurable improvements, including a 20.5% increase in emails sent, a 28% rise in new business opportunities created, and a 19% increase in overall opportunities. The implementation gave SentryOne valuable visibility into deal engagement and drove greater rep accountability.

SentryOne

Scott Allison

Vice President of Sales