Case Study: Tubi boosts AVOD growth with Setplex localization and AI-powered ad optimization

Tubi boosts AVOD engagement with Setplex’s localization-first ad tools

Tubi, a major AVOD streaming service, faced the common industry challenge of viewer churn when content and advertisements felt culturally irrelevant to its diverse global audience. To achieve growth, Tubi needed a solution that moved beyond simple subtitles to fully localize the entire viewing experience, including the ads themselves. Partnering with vendor Setplex, the goal was to implement a comprehensive localization strategy.

Setplex implemented its AI-powered ad detection and replacement solutions, including dynamic ad insertion and personalized ad targeting, to ensure ads were culturally relevant and seamlessly integrated. This approach was part of Setplex's broader "Localization 3.0" framework, which aligns content, language, and advertising. While specific metrics for Tubi were not detailed, the case study highlights that such strategies can slash churn by up to 58% and significantly boost ad-view rates above 51%, demonstrating the measurable impact of Setplex's solution on viewer retention and ad revenue.

Tubi