Case Study: TVALB achieves 90% reach among Albanians in the US and Canada with Setplex

Setplex Helps TVALB Bring Albanian Content To All Albanians Living In The United States And Canada

TVALB, founded in 2006 from the satellite distribution industry, was created to stream Albanian TV content to Albanians living in the United States and Canada and to fill a major void for news, music, movies and cultural programming. Facing a dispersed audience starved for ethnic content, TVALB partnered with Setplex to provide end-to-end OTT services, including encoding/transcoding, streaming delivery and UI/UX, to reach expat communities.

Setplex implemented and continues to power TVALB’s full OTT stack — encoding/transcoding, streaming, and cross‑platform user interface and experience for iOS, Android, Smart TVs and set‑top boxes — enabling TVALB to deliver hundreds of Balkan channels and thousands of hours of VOD. As a result of Setplex’s solution, TVALB serves about 90% of Albanians in the US and Canada, remains the top choice for Albanian entertainment there, and maintains high streaming quality and an easy-to-use experience.

TVALB