Case Study: MaxBet TV achieves hybrid AVOD/SVOD monetization and targeted ad delivery with Setplex

Maxbet TV Rolls Out Ad Supported And Subscription Based Entertainment Content For Both Live And VOD

MaxBet TV, the Ultimate Gaming Network delivering gambling-centric live and VOD entertainment, needed an end-to-end OTT solution that supported both ad‑supported (AVOD) and subscription (SVOD) business models. Setplex was engaged to deliver that solution, deploying a hybrid AVOD/SVOD platform with SSAI, dynamic ad serving, SCTE‑35 support for live channels, and a global CDN to support Hi‑Def streaming to mobile and connected devices.

Setplex implemented targeted pre‑roll and mid‑roll ads, server‑side ad insertion to avoid ad blockers, and “waterfall” monetization that lets MaxBet TV traffic direct sponsorships and monetize remaining inventory via SSPs/programmatic channels. The platform also provides a custom branded app home page and real‑time analytics on ad and subscription revenue, user consumption, behavior, QoE and QoS—enabling MaxBet TV to monetize via subscriptions or ads while optimizing yield and streaming quality globally.

MaxBet TV