Case Study: Sigma Creates Design-Driven Content at Scale with Setka

How Setka Helps This Cloud Analytics Provider Stand Out in a Crowded Industry

Sigma, a cloud analytics and business intelligence provider, needed a way to make its content marketing stand out in a crowded, traditionally dry industry. The team wanted a more consumer-like, design-driven blog experience, but its old publishing workflow lacked interactivity and made it difficult to customize posts without slowing down production.

By implementing Setka for blog and ebook publishing, Sigma was able to create beautiful, on-brand content faster while giving non-designers more control over layouts. Setka helped Sigma publish two polished blog posts per week, save the design team an estimated 4–5 hours weekly, and produce more engaging ebooks and blog content without sacrificing SEO or technical quality.

Sigma

Devon Tackels

Content Marketing Manager