Case Study: Verizon Wireless drives 5x store traffic with Set Creative

Verizon Wireless drives 5x more Saturday traffic with Set Creative

Verizon Wireless faced the challenge of driving younger Millennials and Generation Z into their newly redesigned retail stores, as these audiences typically only visited a telco store out of necessity. They partnered with the vendor Set Creative to create in-store activations that would provide the necessary extra push for visitation.

Set Creative developed a strategy leveraging 'drop culture' by curating a rare capsule collaboration with celebrity Trae Young and local Atlanta creators, which was hyped on social media and included an in-store meet and greet. The activation resulted in store traffic that was 5x higher than an average Saturday, a social reach of over 3 million, and more than 100,000 social engagements, successfully driving new customer conversions.

Verizon Wireless